Our work
Conversion Campaign
Founded in 2013, the Dyrt is now the #1 camping platform in the app stores. We were tasked to help the Dyrt achieve higher conversion rates and increase their app ranking at the height of the COVID pandemic.
01.
With only a couple of channels available to advertise, we knew we had to focus on details. We constantly A/B tested combinations of text, images, and videos to reach the best results possible.
02.
We supported the Dyrt with our own creative team to produce multiple statics, GIFs, and videos every week to avoid exhaustion and to support our A/B testing efforts.
03.
While the start of the campaign helped us gather important data, after passing the learning phase we moved quickly to cut the losers and iterate on the winners as part of our daily process.
#1
The Dyrt’s rank in the
camping category in the US
200%
Increase in premium features conversion rates
-30%
Cost per new install on
user acquisition campaigns
