Our work
User Acquisition
OPSkins was the #1 in-game cosmetics trading platform in the world. In 2018, the same team launched the 1st blockchain gaming marketplace. Our objective was to increase the brand visibility and adoption rate of their crypto platform.
01.
Pertaining to a grey-area industry at the time, we helped WAX throughout the entire whitelisting process to be able to advertise on Facebook and Google.
02.
We introduced and connected WAX to an Asian partner with similar goals and technology to speed up their growth throughout the continent.
03.
While ads work perfectly to get a lot of exposure, we also decided to work with influencers around the world to take advantage of their content platforms and reach high degrees of engagement.
04
As WAX aimed to reach users globally, we had to come up with a multi-channel campaign to make sure we could reach out to the highest number of people in each of those countries while simultaneously scaling and achieving high performance.
700M
Impressions delivered
on 6 channels
+35%
Conversion rate
on subscriptions
-12%
Average CPI on MAI
campaigns
